The Advent Project's Artist Series

To promote The Advent Project's 2022 calendar, I conceived and produced a series for Instagram to spotlight the many individuals who, every year, give their time and talents to the project and help raise money for our partner charity.

The idea was simple: interview a past or upcoming Advent artist. Record it. Then, stitch together the best parts into a fast, fun reel, easy to share and get people excited about the project. We also set up a survey so participants could submit their thoughts in text instead, and created art-directed posts from their answers.

My creative partner, Jessy Lauren Smith, wrote and conducted the interviews. We collated and edited the interviews together, and I produced the videos and posts.